ISC Connection #6

26 Apr

One current local news story that has been on air for about a week now is the SouthPark shooting here in Charlotte, North Carolina.

It was unbelievable for so many locals to find out. The murder was terrible and so sad to hear about. My sympathies to the family.

Yet taking a look at this story from a PR point of view. Why?

Besides that the chance of a shooting in SouthPark is a rarity and the need to catch the killer I felt the broadcasting was unfair. What makes this story so important versus others in the area to be aired as it is?

There are plenty of other shootings in Charlotte with similar stories that have not gotten half the coverage and are easily forgotten after the day of. If this story takes all efforts of a news team from each local channel then all the other stories should as well.

This takes me to the point that I can’t stand how in PR and ethical standards some professionals always try to find those loopholes around them to get their way. It is said for most PR tasks to be objective. But I just don’t believe so. Because who’s to say that this news story is more important than the other. There is always going to be bias and always going to have a sided opinion involved. I know that it always one’s attempt to make their best judgement but again as devil’s advocate who’s to say you know best.

Just some PR for thought.

ISC Connection #7

26 Apr

There is nothing better than to learn how to be the best in public speaking. It is essential I believe in public relations. Because you can’t roll the walk with out the awesome talk.

Last year I took public speaking class with Professor Bruce Marcey. He was awesome. To this day I am not going to lie that I still get nervous when I get up in front of a crowd to speak (especially for a graded class assignment otherwise it wouldn’t really matter). But with the help of my professor he put me in a better light of how to establish myself when presenting public speeches.

I remember I had an issue with eye contact. But now I go ahead and make sure I take at least one look at everyone in the class while speaking. I use to just look over the heads above everybody and towards the back wall.

Also, I now know my method of remembering things for a speech. I tend to write down brief notes and reminders on note cards or a half sheet of paper and take it with me to the front. However, I usually don’t even look at during the actual speech. It is just a great thing to have for that “just in case” moment and a great, sly way to keep my hands preoccupied and not fidgeting (another tip I learned).

This is extremely important for PR professionals because you usually meet different people all the time and can’t be afraid of that. You got to be a “people person” and be the upfront, confident forward person before someone else does it before you.

Remember it is a “dog eat dog” PR world out there. Speak up and speak out!

ISC Connection #5

26 Apr

 

Searching around I came across this print advertisement found on the web related to the M&M candies. They are my favorite, especially the peanut kind.

As for promotion in its marketing spectrum the product is clearly noted that is persuading to buy M&Ms to have them “melt in your mouth” but the rest of the ad personally doesn’t make any sense. The M&Ms are laid out on someone’s stomach and one of the candies specifically has the appearance of going into the mouth (I’m guessing to be melted really by body heat) as eaten which is really an M&M placed in someone’s belly button. I find it personally a bit disgusting.

As for public relations and advertising I did not think at all that M&Ms did a good job on this ad. It was not even decent or mediocre for what I think of M&Ms. The company usually does well with their paid publicity and has the cartooned M&M characters in televised commercials which come to think of it I haven’t seen many recently (and are hilarious).

One of the reasons I believe is because M&Ms don’t have to be advertised to the public much at all because the positioning has been so greatly effective. The branding has been done so well with the candies. You see a simple “m” and it’s more of the question of “what kind you got?” rather than “what is that?”.

But then again this is the Internet the ad possibly might be made by another company in which the true company of M&Ms I don’t think will do much because it is free online advertising for them and isn’t do any harm (or causing any crisis communication).

Does this ad make you want to buy some M&Ms?

ISC Connection #4

26 Apr

The reason for the phone.

Back in the day there was such a thing called the cellular phone in which its main purpose was to make and receive phone calls. Is it right these days to have a cell phone without any usage of speaking to someone on the other line?

In my opinion, I recognize by others my age (the young adults) find me crazy to be calling them on the phone. It is just habit for me.

Because of technology in cellular devices of the capabilities of text messaging, emailing, or chatting as their means of communication phone calls have diminished greatly. I prefer using a phone conversation because I feel it is more personal (at least the most personal you’re going to get versus face to face communication). It adds a sense of care, respect and a notice that time was taken out to make the call.

I try to limit my messaging habits over the phone. I think that it should only be used when necessary. When one can’t have an out loud conversation or must be silent. I know I use it at work and during class if the message is important and can’t wait. It is about convenience, yet for some people I notice that it is because they are too shy to communicate in speech rather than writing.

On that note, my friend and I were discussing the issue of new potential relationships that occur via cell phone. Usually a guy will send messages, but personally for me when a guy picks up the phone and dials to hear my wonderful voice and is able to carry a consistent conversation I find that “major thumbs up” and “extra points” in my book because I feel it shows confidence and interest.

What do you prefer a phone chat or message after message?

ISC Topic #7

25 Apr

Top 5 List of Tips for Future Students of COMM 306.

1. DO YOUR BLOGS ON TIME. Dr. McArthur says it day 1 when he introduces the blog. I told myself midway through when I got a week behind after spring break. And then look what happened. Don’t slack off. It will come back to haunt you. To be doing blog after blog takes the fun out and it’s a couple of points from your grade. And I’m sure others put this on their list.

2. READ. You’ll do much better overall. I kept up with my reading until I died off from my “on time” blogging. Reading allows you to be ahead of the game come lecture days and definitely implements help on understanding the labs. Plus I suggest take notes from each chapter to be familiar for the hard exam and to win the competitive jeopardy game.

3. Be Tweeting. If you don’t have a Twitter account because I sure didn’t until class, get one. It’s useful in more than one of the assignments and forces you to go ahead and practice your tweeting. I’ve actually gotten into it. You also have another form of social media that can be helpful and be an add-on to experience in PR for social media.

4. Lab work. Go to your labs. If need be an absence try for a lecture day. You can get the notes from a classmate and go over the reading yourself. Any questions tweet up Dr. McArthur. The labs are essential for the whole actual experience part of doing PR work and plus accounts for participation grading.

5. EDIT. Look over all your work before turning it in. Don’t be lazy and get unneccessary points off. Proofread and edit. Be a true PR professional. Spell check your blog. Although on some assignments you can re-do from a draft after feedback from Dr. McArthur you can’t on all you work. Make it your best.

Good luck!

ISC Topic #6

25 Apr

My reflection of  learning in this course.

Looking back way back when at my ISC Connection #1 I wrote about a news article I found online about blogging.

Right then and there. I saw that I was restricted to blogging as a new form of integrated strategic communication and I guess wanted to learn more about it … so I research interesting articles on blogs.

I believe my original definition of strategic communication was the different forms of communicating which was a lot narrower back then to

  • print
  • web
  • broadcast

as for media. Which is true however I was able to learn over the course there is so much more to it. There are plenty of subsets of PR communication from these three huge areas.

And just as the above cartoon describes PR takes a lot of risk. Being a PR professional, professionalism is key and telling the truth all the way.

For strategic communication and working for a company being creative is a necessary part of the job description. That good ol’ thinking outside of the box will definitely move you forward in PR. Sometimes there are going to be limits with the media, ethics, government rules and regulations, etc. but it is the innovative idea behind what you considered  before proper action.

Most beneficial to me learning from this course is all the areas of PR besides corporate and a more in-depth experience of what PR professionals work on in writing and the types of relationships they have with others.

ISC Topic #5

25 Apr

From product placement and brand faces to logos and banner ads, public relations, advertising, and marketing are quickly becoming intertwined. Here are evaluations of three examples.

Product Placement – http://youtu.be/HYYc5Jp7Fyg

In this simple and short clip of Back to the Future there is the actual mention of the actor, Michael J. Fox to ask for a Pepsi. And then there was further product placement for over a minute long . Who knows how much this advertising cost in the movie. As far as marketing goes within promotion of the 4Ps, placement in this movie was a great profitable gain because the movie itself attracts a large target market. For public relations Pepsi Co. must’ve paid a lot of money for the name to actually be put into script for relaying information that he wanted a Pepsi, he didn’t ask for a Coke.

Logo –

Can you recognize? I believe most females will. It is the C pattern logo for Coach. This relates to PR because the use of the product can be recognized as unbiased for information about the product. However in marketing promotion and placement of the product relays that the logo stands for high-class status. And in advertising there isn’t much in media from what I’ve seen but whoever has the product advertises the logo to the fullest with the pattern if not the letter “C” used on each product.

Brand face –
I don’t even watch Jersey Shore but do know who Snooki is and to see her in this commercial was hilarious. For PR I don’t feel the concept was to be objective because they purposely chose a popular celebrity to “like” the pistachios so everyone else will to. Intertwining marketing and advertising, promotion with her was paid publicity to have persuasion on its target market.